Newspaper Ad Response

The original Ad I chose was of a square strawberry to represent JELL-O. At first glance the Ad seemed very plain and basic. However, it captured my eye because of the vibrant color used as the background. The color was a warm pink that gave me a sense of security. The Ad had the strawberry in the center to it is a great sense of balance. I believe that balance was the strongest composition type used in the Ad. I recreated the ad by cutting out a kitchen from an advertisement and putting a bunch of different food below(inside) the kitchen. I replaced the kitchen window with the strawberry to separate it from the rest of the food. I used the food to show contrast from fruits, vegetables, and meats. I also chose dark colored foods and light colored foods to add more contrast. My goal was to take away the balance by filling the ad with a bunch of different food, rather than just the strawberry. It is also different from the first Ad in the sense that there is no focus point. Instead of just having a strawberry, there are a bunch of different food scattered around the ad. This takes away a single focus point and makes the audience look around the Ad without settling on one individual image.

Newspaper Ad

Original Ad

New digital Ad

This advertisement is of Utah's Hogle Zoo. I wanted to show how the animals are treated more like prisoners than pets. I placed the animals behind bars, replaced the Z"OO" with handcuffs, and said smile through the pain because the animals are pretending to be happy.

Seeing Comes Before Words

One part of this article that I found interesting was the section were they explained that the way we see things can be affected by certain beliefs and prior knowledge. Here, they were specifically talking about how the Middle Age men would perceive the fire as an image of Hell and that all the pain from burns and the ashes were apart of that. On the flip side, we could see that people who saw fire today would not have this same perspective as the Middle Age men did because some don't believe in Hell so that idea would not come to mind. This was interesting because it makes you see that there is a certain understanding with the different sides of one story, how different perspectives can be so similar yet so complex at the same time.

One thing I learned in this article is that there is a special connection between the things we physically see and the way we connect it back to ourselves. We do not just look at something and stop there, we find a way to figure out how that thing is in any relation to ourselves or what it is doing that makes it so intriguing to us. Also it was a great addition to say that our visions are continuously active and moving because it shows us that nothing we think about is unimportant, that everything we notice, even the slightest sight, has some kind of meaning involved with it.